FraudScore Action

General Information

FraudScore Action - actively analyzes traffic based on Cost-per-Install (CPI), Cost-per-Acquisition (CPA), and Cost-per-Lead (CPL) models. Advertisers, CPA networks, and advertising agencies widely use it. The product evaluates over 150 metrics to detect fraudulent activity and provides comprehensive evidence and reports to support fraud cases.

The reporting system allows for detailed breakdowns across multiple dimensions, including affiliates, advertisers, sub-affiliates (1-5), affiliate managers, sources, countries, and geographic locations (GEO). Users can sort reports by parameters such as fraud score, percentage of fraudulent ads, number of fraudulent conversions, and other relevant metrics.

The FraudScore system also automatically generates reports on the top 10 most fraudulent offers and affiliates, with the ability to drill down into detailed statistics.

How FraudScore Action Works

• Step 1. Obvious Evidence - ETA 5-10 minutes

  After a conversion occurs, the system analyzes its attributes.

• Step 2. Systematic Patterns - 4 days

  Over the next 4 days, the system analyzes all traffic and identifies patterns in context, improving accuracy.

• Step 3. Retention Analysis - up to 7 days

  The system analyzes the post-behavior of leads.

• Step 4. Analysis of "Delayed" Conversions - up to 30 days

  The system re-analyzes the entire day to identify conversions entered retroactively.

• Step 5. Analysis with New Algorithms at Client Request - no time limit